Samit Patel

Product launch is the culmination of your hard work and effort to create a campaign, turn your idea into reality, and invent something that other people will find fun, useful, and more. You’ve been working for this moment, but now it’s coming so close, it’s impossible not to feel nervous. You don’t want any unpredictable scenarios. All you want is for everything to go smoothly. You want a product to become a major success. For that reason, you may want to check out our  product launch strategy  tips. If you want a product to take off quickly, or a campaign to become an instant success, you need to create a feeling of excitement and expectation for its release weeks or months in advance. Basically, your work on promoting the product starts way before you release it to the public. Probably the easiest way to achieve that excitement is through social media, pre-launch giveaways, and contests. That way, you’ll create a buzz that will inspire more and more people to back your campa...

 You spend a lot of time working on your Indiegogo campaign idea, so the last thing you want is a poor outcome. There’s a lot you can do to boost the Indiegogo campaign and in this post, we’re going to focus on some useful strategies. The first, and most important, thing is to plan a lot. The most important part of a successful campaign is planning. Even if you have a truly outstanding out, it’s bound to fail if you haven’t thoroughly planned every aspect or detail of your campaign. It’s not uncommon for people to launch campaigns with great marketing strategies and great awareness, but they lose the ground beneath their “feet” when it comes to shipping. Why? They forgot to plan it. That’s just one of many examples of how bad planning (or lack of it) can ruin a perfectly good campaign.   Besides planning, you also need to be an attention grabber. What the best Indiegogo campaigns have in common is that they’re completely unavoidable. Chances are high you came across ...