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How to Launch a Crowdfunding Marketing Campaign

Crowdfunding is a method of raising money from a large number of people for a specific cause or project via the internet. By using social media and email, as well as ads on other websites, crowdfunding enables individuals to pool their resources online. In return for these donations, supporters receive an incentive from the person or company that they're funding (rewards-based crowdfunding) or investing in (equity-based crowdfunding). With the potential to raise large sums of money quickly for almost any type of cause, interest in promoting crowdfunding campaigns has risen exponentially.  Why Crowdfunding Marketing is Important?  Crowdfunding platforms like Kickstarter and Indiegogo are extremely popular with entrepreneurs. However, this popularity has led to an increase in the number of projects being launched. On Kickstarter, for example, there are well over 60,000 active campaigns. So how do you ensure your crowdfunding campaign stands out from the rest? The best way is to

How To Market Your Crowdfunding Campaign Effectively

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Marketing a crowdfunding campaign should not be seen as an easy task. There are various important aspects you have to take into consideration when planning how to market your crowdfunding campaign . It is harder than it sounds because the best way of marketing depends on several factors including the type of project, target audience, and so on. Two crowdfunding campaigns can have exactly the same goal but achieve it through completely different methods. This article covers 10 tips that will help you generate the buzz around your project. 1) Start early Even if your crowdfunding campaign is meant to be launched in a month or two, start planning early. Draw up an initial strategy and adjust it as necessary depending on future events. Thus far, you should have gathered information about your target audience by reading articles about crowdfunding, studying similar campaigns that succeeded or failed, and so on. 2) Create buzz During the time between your campaign preparations and the actual

How To Find The Best Crowdfunding Agencies For Your Campaign

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Crowdfunding is a very popular way of raising funds from the general public for all types of projects. In fact, both crowdfunding and crowdsourcing have been receiving extensive media coverage lately all over the globe. As a result of this increased exposure, thousands upon thousands of new crowdfunding platforms have been launched in recent years by countless startups wishing to take advantage of this amazing way to raise capital. But the increasing numbers of crowdfunding agencies don't necessarily mean it's easy to find the best one for your specific needs. No matter if you are looking to launch a commercial business or a non-commercial campaign, you need to know how to choose between hundreds of options that are available in today's market. Here we are going to list out the top 7 ways to find the best crowdfunding agencies for your campaign: 1. Make a list of all the options you have on hand There are actually plenty of choices when it comes to finding the right crowdf

How does a Kickstarter work?

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  I'm sure you've seen Kickstarter projects all over the internet, whether it be because of a rush of people claiming it to be the next big thing or seeing other people pushing their project. However, what is Kickstarter?   How does a Kickstarter work?   What are these campaigns that have been popping up everywhere? Well firstly let's start off with what Kickstarter is, what it does, and how it came to be. Kickstarter was created in 2009 by Yancey Strickler, Perry Chen and Charles Adler to "help bring creative projects to life". The idea being if you have an idea for a project but don't have the funding required to do so you can use Kickstarter as a way to find the people that would want that project. The best part however about Kickstarter is it's an "all or nothing" kind of platform, meaning if you don't meet your set goal by the set deadline then none of the money goes anywhere and all pledges are canceled. The basis of this comes from Per

Top 10 benefits of hiring a crowdfunding marketing agency

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  For a new entrepreneur, launching a crowdfunding campaign can be an intimidating process. While the concept of crowdfunding is incredibly simple – it's basically pre-selling your product or service too early supporters in exchange for investment – that simplicity is often outweighed by the difficulty of actually getting people to support it financially. In fact, many campaigns fail simply because the creator doesn't know how to get the word out. That's where crowdfunding marketing professionals come in. Just like you wouldn't launch a new product without doing your research, you shouldn't expect to succeed in the world of crowdfunding without hiring someone who knows what they're doing. Here are our top 10 reasons why: 1) Crowdfunding marketing pros have a focus on results Running a successful crowdfunding campaign takes more than just a good idea and some great rewards. It requires a carefully crafted strategy that's built from the ground up to ensure you

Product Launch Strategy

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Product launch is the culmination of your hard work and effort to create a campaign, turn your idea into reality, and invent something that other people will find fun, useful, and more. You’ve been working for this moment, but now it’s coming so close, it’s impossible not to feel nervous. You don’t want any unpredictable scenarios. All you want is for everything to go smoothly. You want a product to become a major success. For that reason, you may want to check out our  product launch strategy  tips. If you want a product to take off quickly, or a campaign to become an instant success, you need to create a feeling of excitement and expectation for its release weeks or months in advance. Basically, your work on promoting the product starts way before you release it to the public. Probably the easiest way to achieve that excitement is through social media, pre-launch giveaways, and contests. That way, you’ll create a buzz that will inspire more and more people to back your campaign or wa

How to Boost Indiegogo Campaign

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 You spend a lot of time working on your Indiegogo campaign idea, so the last thing you want is a poor outcome. There’s a lot you can do to boost the Indiegogo campaign and in this post, we’re going to focus on some useful strategies. The first, and most important, thing is to plan a lot. The most important part of a successful campaign is planning. Even if you have a truly outstanding out, it’s bound to fail if you haven’t thoroughly planned every aspect or detail of your campaign. It’s not uncommon for people to launch campaigns with great marketing strategies and great awareness, but they lose the ground beneath their “feet” when it comes to shipping. Why? They forgot to plan it. That’s just one of many examples of how bad planning (or lack of it) can ruin a perfectly good campaign.   Besides planning, you also need to be an attention grabber. What the best Indiegogo campaigns have in common is that they’re completely unavoidable. Chances are high you came across companies like