How to Launch a Crowdfunding Marketing Campaign
Crowdfunding is a method of raising money from a large number of people for a specific cause or project via the internet. By using social media and email, as well as ads on other websites, crowdfunding enables individuals to pool their resources online. In return for these donations, supporters receive an incentive from the person or company that they're funding (rewards-based crowdfunding) or investing in (equity-based crowdfunding). With the potential to raise large sums of money quickly for almost any type of cause, interest in promoting crowdfunding campaigns has risen exponentially. Why Crowdfunding Marketing is Important? Crowdfunding platforms like Kickstarter and Indiegogo are extremely popular with entrepreneurs. However, this popularity has led to an increase in the number of projects being launched. On Kickstarter, for example, there are well over 60,000 active campaigns. So how do you ensure your crowdfunding campaign stands out from the rest? The best way is to