How To Market Your Crowdfunding Campaign Effectively

Marketing a crowdfunding campaign should not be seen as an easy task. There are various important aspects you have to take into consideration when planning how to market your crowdfunding campaign. It is harder than it sounds because the best way of marketing depends on several factors including the type of project, target audience, and so on. Two crowdfunding campaigns can have exactly the same goal but achieve it through completely different methods. This article covers 10 tips that will help you generate the buzz around your project.

1) Start early

Even if your crowdfunding campaign is meant to be launched in a month or two, start planning early. Draw up an initial strategy and adjust it as necessary depending on future events. Thus far, you should have gathered information about your target audience by reading articles about crowdfunding, studying similar campaigns that succeeded or failed, and so on.

2) Create buzz

During the time between your campaign preparations and the actual launch date, try to generate as much interest for your product as possible. Update social media channels regularly with new info about the project. Use hashtags like #crowdfunding, #indiegogo,  and the name of your product in all social media posts.

3) Get endorsements from people who have a big reach on social media channels

Incorporate quotes from important figures who endorse your product into your crowdfunding marketing strategy. This can be done if you manage to win someone from a reputable company over by sending them an early model of your product. If it is impossible to get endorsements, pay for them on Fiverr or another website where you can hire freelancers.

4) Use keyword tools

Use keyword tools like Google AdWords' Keyword Planner to track trending topics and spotting trends in social media posts so that you can appeal to what people are looking for at the moment. Moreover, use Google Trends to determine when people are most interested in certain topics related to your product.

5) Log into social media channels multiple times a day

Even if you feel that logging into social media accounts more than once or twice a day is excessive, trust us- it isn't. Be open and interact with people who post messages about your product. If you don't have time, use one of the many tools that help to automate social media posts.

6) Use landing pages

Creating a separate landing page for your crowdfunding campaign can result in higher conversion rate and allow you to collect more information about visitors such as email address and other contact details.

7) Use multiple payment options

Credit cards are the most popular way of paying online but if you want to achieve higher sales numbers, consider adding other payment methods like PayPal or Bitcoin too. There are many people who would like to buy your product but don't have access to credit cards for various reasons.

8) Make an SEO plan

As a part of a comprehensive crowdfunding campaign marketing plan, create an SEO strategy that will increase visibility in search engines. Optimize your landing page for target keywords and have links to it on social media channels, websites, and other pages where you can.

9) Analyze what works

Don't stop when the initial buzz around your project dies down. Keep track of what marketing strategies work and which don't. For instance, you might have used a certain hashtag in your tweets that didn't bring the reactions you expected. Don't give up on it too soon though- perhaps there is still untapped potential there.

10) Plan for after the campaign

You've reached your crowdfunding goal- congratulations! Now, keep track of everything that happens after the campaign has ended. Create an email list for future marketing efforts and study what worked best during your campaign to see if you can implement it into your next one.

EndNote:

I hope this article has been helpful and given you some insights about how to promote a crowdfunding campaign properly. If you have any questions, feel free to ask them in the comments section below.