How to Launch a Crowdfunding Marketing Campaign

Crowdfunding is a method of raising money from a large number of people for a specific cause or project via the internet. By using social media and email, as well as ads on other websites, crowdfunding enables individuals to pool their resources online. In return for these donations, supporters receive an incentive from the person or company that they're funding (rewards-based crowdfunding) or investing in (equity-based crowdfunding). With the potential to raise large sums of money quickly for almost any type of cause, interest in promoting crowdfunding campaigns has risen exponentially. 

Why Crowdfunding Marketing is Important? 

Crowdfunding platforms like Kickstarter and Indiegogo are extremely popular with entrepreneurs. However, this popularity has led to an increase in the number of projects being launched. On Kickstarter, for example, there are well over 60,000 active campaigns. So how do you ensure your crowdfunding campaign stands out from the rest? The best way is to use marketing techniques that will boost awareness about your project and persuade people to back it. 

30 Crowdfunding Marketing Techniques 

1 .  Build a list of contacts with the help of an email marketing platform like Mail chimp.  You can then send emails to these people on a regular basis, informing them about your upcoming campaign. 

2 .   Post updates on social media sites like Facebook and Twitter so that people who follow you will see these updates in their news feed. 

3 .   Identify the most popular discussion boards on the internet and create an account on these sites so that you can communicate with people who are interested in your crowdfunding campaign.  For example, Reddit is a popular forum for discussing topics like business and technology. 

4 .  Create a Facebook page for your campaign. You can then post updates about your campaign on this page so that people who have liked it will see these updates in their news feed. 

5 .  Run YouTube ads to promote your crowdfunding campaign. These are relatively cheap and you only pay when someone clicks on the ad or watches the ad for at least 30 seconds. 

6 .  Create a Google Plus page for your company and post updates about the crowdfunding campaign on this page. 

7 .  Consider advertising on social media sites like Facebook and Twitter to generate more traffic for your crowdfunding campaign website. 

8 .  Submit your crowdfunding campaign to online directories such as Product Hunt, CrowdfundingPR, and crowdfunding. 

9 .  Contact popular YouTube or Instagram personalities and ask them to do a shoutout about your campaign on their social media page. 

10 .   Use content marketing to spread the word about your crowdfunding effort. Create blog posts, videos, infographics, reviews, etc to inform people about what you are working on. Then, submit these pieces of content to article directories, video sharing sites, etc. 

11 .  Contact traditional media channels like radio and newspapers to do a story about your crowdfunding campaign. 

12.   Post updates about your crowdfunding campaign on popular forums like Reddit and Quora. 

13  Contact bloggers who have previously written about similar topics, and ask them to do a story on your crowdfunding campaign.  Introduce yourself when you contact these bloggers, provide them with information about what you're doing and show how their readers will benefit from your work. 

14 .  Contact popular YouTubers and see if they'd be interested in doing a shootout about your campaign. Start with smaller channels and work your way up to more popular ones as you get a response. Make sure the video is done by someone who will actually cover what you're trying to do because they won't be interested otherwise. 

15 .  Post articles on popular article directories like Ezinearticles and GoArticles, to generate more traffic for your crowdfunding campaign website. Make sure the author's biography includes a link back to your website. 

EndNote: 

This article is a step-by-step guide on how to launch a crowdfunding marketing campaign. It outlines the most important techniques that you can use to boost awareness about your project and encourage people to back it.